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Day 1 Fail.

Wow.

What a bad, bad, bad, bad, bad rollout for the Strickland re-election campaign.

Let’s go over it, bullet by bullet.

  • The campaign picks the absolute worst news day of the month to announce both Strickland’s re-election campaign AND the LG. Clearly, they prefer playing 2nd fiddle on the front page.
  • A perplexing and discombobulated “new media” strategy to inform social media users first – fails.
  • A youtube video of Strickland and Brown is produced in someone’s garage and put online two hours prior to the announcement. (on a sidenote, beginning at the 0:52 mark, Ted does his best awkward impression of Mr. Shake Hands Man from the old USA show, “Banzai”)
  • A last-minute “oh crap, we should livestream this” effort nets about 250 viewers….total. (for reference, Kasich had 25k+ for his LG announcement)
  • And finally, the press availability after the event was described by one Statehouse reporter as a “mess”.

If this is a sign of things to come, 11.2.10 is sure to be the beginning of A New Way and A New Day.



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Third Base Politics is an Ohio-centric conservative blog that has been featured at Hot Air, National Review, Washington Post, Los Angeles Times, Pittsburgh Tribune-Review, and others.

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